Medical Content Created by People Who Are Not Medical Practitioners Is Inaccurate and Unreliable

   The Internet is seen as an open gate environment, free for all to access and publish information. The information seen on the Internet, particularly medical content, is not all validated and may contain inaccuracies, dated information and rarely any supporting evidence. Nowadays, people with diseases, illnesses or suspected illnesses use the Internet and social networking sites to get more information on their symptoms, to connect with others suffering from the same illness or disease, and to collaborate with others.

Social networking sites in general play a role in shaping the interactive world of Web 2.0, which is defined as a dynamic means of communicating with people globally than compared to the Internet seen in its infant stages as a resource or information gathering tool. Medical social networking sites aim to give disease and illness suffers a voice. These sites bring people together, people searching for answers, or simple companionship, someone that can relate to what they are going through, something they previously struggled to find or has largely disappeared from society. Advocates of medical social networking sites, largely support online health communities, as communication between friends and family on a global scale has increased.

As medical social networking sites become more popular in our modern-day life, some people believe that the dangers are more pressing than any benefits of medical social networking sites. It can be seen that the hours per day of face-to-face communication have declined as the use of social networking has increased https://yoo.rs/. People who use these sites frequently are prone to social isolation. For instance: parents spend less time with their children and couples spend less time together even when they live in the same house, as they are always on social networking sites instead of interacting with each other.

It is understood that disease or Illness specific forums, medical blogs and online health communities, don't know everything about diseases or illnesses but then again do all medical practitioners? However often these illness sufferers know more about themselves and how they are feeling, than any medical practitioner. Illness sufferers gain information, rightly or wrongly on treatments, products used, what is out in the market that can help them, by researching the on the internet and communicating with others in online global health communities.

Computer savvy illness sufferers use many forms of online communication, and these range from e-mail, medical blogs, live health chat, wikis and other collaborative technologies.These platforms of communication can help elevate overworked health centres, which often people avoid as they are just that, busy and overworked. This is not to say that illness sufferers should not visit their health centre or medical practitioners, ideally it would be the first port of call, but it's not anymore, the internet is.

The Internet continues to allow people the freedom to examine themselves by looking into symptom checkers, and share their experiences, and their treatments with others in a supportive global health community.

Do you know how to create content to market and support your signature products and services?

You probably have some idea of what to do. Tweet it, pin it, post it... may be among some of your options. But, what kind of combination of content is best to promote your offerings?

If you're still reading this, you probably know what you want to create. But, perhaps you're not quite sure where to begin.

Educate to Sell Your Signature Products and Services

First let me make one thing clear. Educating to sell does not mean trying to win over people who are not aware or have a desire to solve their pain? I don't care how much or even how good your content is, these people will never buy or engage. So it is a waste of your time and resources.

Instead, you want to educate people who have the desire and ability to purchase your solutions. Content Marketing is about soft selling by making your customers smarter than they were when they found you. So, your job is to create content that guides them from awareness to the sale, without being all "salesy".

Once you create your product or launch your service, you want to be sure that you support it with client attracting content that reaches all over the web and sustains sales beyond the launch.

Here are 5 of my favorite ways to create marketing content to support your signature products and services:

#1) Create content that relates to each of your core offers

Content marketing is all about creating purposeful content. Creating content that educates your audience on topics related to your core offers will meet his requirement. Supporting content can include, articles,social media content, info-graphics, emails and more...

Supporting content can also include internal items like step by step training materials, course content, exercises, scripts, checklists, templates, and accompanying articles that highlight the training programs.

#2) Create several types of author resource boxes to get people to click-through your offers

If you want to create more opportunities for your audience to interact with you, create an author resource box. An "author resource box" also known as byline or mini bios are short summaries located at the bottom of blog posts or articles.

You can use your byline and embed links in articles you distribute around the web. This will help you to increase the flow of "qualified" traffic back to your site.

#3) Create social media postings that promote your articles

Most entrepreneurs make the mistake of not promoting their content. Great articles need help getting seen. I like creating the posts as I create my blog articles. It's just a part of the process, so it helps to ensure it gets done. Plugins like Tweet Old Posts are one way to automate this process and make life easier for you.

#4) Create sample promo content to make it easy for JV and affiliates to promote your offers to their networks

Pre-creating content such as ads, banners, emails, blog posts, social media content and more helps make you more sharable. The easier you make referring and promoting your products and services, the more successful your affiliate marketing and joint venture programs will be.

#5) Create "Welcome Content" to support and guide your customer's experience after the sale

We often hear about all the "external" content we need to create like blogs and social media content, etc. But, what we often overlook is creating content to WOW our customers after the sale. What type of content can you provide your customers to make your solutions easy to implement?

Exercises, handouts, scripts and templates are some common examples. Some other examples include, learning guides, mind maps, emails nurturing campaigns and newsletters. The more you can wow them, the more they'll come back again and again and bring friends.

There of course are other powerful forms of content to promote your core training programs products and services. I will explore them in this article series so stay plugged in.